Q3 Paid Social Brief, variation 3
"See a visible boost in hydration, overnight results guaranteed."
"Overnight results" is not in the approved claims library and has no substantiation on file. Doesn't match approved language.
Marketing Review · Before it ships
Your claims matrix and brand book, enforced on the same asset.
Upload the policies, substantiation, and guidelines you already have. PinkSpider compiles them into rules and checks every piece of marketing against both, with a citation back to the document, page, and text.
See visible results overnight1, the best serum2 you'll ever try.
1
Claims matrix
Flagged"Overnight results" isn't an approved claim, no substantiation on file.
2
Brand book
FlaggedSuperlatives need a cited source before they can ship.
The fragmented review problem
Beyond influencer content: your marketing needs review too.
Ad creative, emails, and landing pages carry the same claims risk as creator content, but reviewed through scattered comments and email chains.
Scattered across tools
Email thread“Re: Re: Fwd: hero copy v3”
Slack DM“can legal look at this today?”
Doc comment“flagging this line, need a source”
Partner call notes“they want the before/after language”
One marketing review
Asset, guidance, and comments live in one place
Every flag cites the source document and line
Marketing, brand, and compliance see the same thread
Submitted creative and marketing assets
What teams bring into review.
Every format lands in the same queue, tagged by type the moment it's submitted.
Paid social, display, and video ad copy before it ships.
Auto-flagged
Brand guidance, approved claims & internal guidance
The standard attaches to the review, not a separate doc.
Brand voice, approved language, and internal policy live alongside the asset, so reviewers apply the same standard every time.
See how that standard gets built
- Previously approved claims check against new copy.
- Brand voice and visuals stay visible during review.
- Internal policy, not just external regulation, is part of the standard.
Paid social concept, spring launch
Our serum supports skin hydration1, it's clinically proven2 and backed by our internal wellness guidance3.
1
Approved claims
“Supports skin hydration” is pre-approved language for this product.
2
Brand voice
“Clinically proven” needs substantiation on file before it can ship.
3
Internal policy
Wellness guidance applies here too, not just outside regulation.
Configurable guardrails
Every brand sets its own risk tolerance.
The same claim can clear review for one brand and get flagged for another. PinkSpider follows your company's specific brand guardrails, not a fixed rulebook, and those guardrails can be changed at any time.
Verdant WellnessHigh-growth supplement brand
Approved
General immune-support language like this sits inside Verdant's approved guardrails for paid social.
Hepavita LabsLegacy, science-first supplement brand
Flagged
This reads as an implied disease-prevention claim, which isn't allowed under Hepavita's guardrails.
Contextual knowledge retrieval
Not the whole library, just the rules that apply here.
A knowledge library holds far more guidance than any one asset needs. Scoping by brand, product, channel, audience, and asset type retrieves only the rules that fit this exact submission, each one citing where it came from.
Every tile below is one entry in the library. Click a facet above to see what it pulls in.
5rules retrieved from a library of hundreds to thousands
Approved: "supports skin hydration." Avoid unsupported terms like "clinically proven," "cures," or "overnight results."
Glow Skincare claims library, v5Paid social ads in APAC require a region-specific disclosure line in addition to the standard claims disclaimer.
APAC Regional Marketing Addendum, Sec. 2.1Performance and results claims for a hydrating serum need substantiation on file before the asset can publish.
Health & Wellness compliance playbookContent aimed at a general consumer audience must avoid clinical or practitioner-facing language, including "clinically proven."
Consumer Claims Guardrails, v2Ad creative must carry the claims disclaimer in-frame, a caption-only disclosure is not sufficient for paid placements.
Paid Creative Compliance ChecklistThe Figma plugin
Send a design for review without leaving Figma.
Select a frame, send it with one click, and get a compliance score back in seconds, with flags posted as comments right on the design.
</>PinkSpider - Marketing Review
Review designs without leaving Figma
Connect your PinkSpider account once, then send any frame for a compliance review straight from the plugin panel.
- 1Select the frame
- 2Send it with one click
- 3See the score in seconds
- 4Flags land as comments
PinkSpider
Regulatory context
Category rules, surfaced where needed.
When an asset touches a regulated category, health claims or financial promotions, regulatory context is surfaced for a closer look, not as legal advice.
Surfaced for health & wellness
Structure/function claims need a standard disclaimer and substantiation on file before they publish.
FDA guidance on dietary supplement claimsEvidence and flags
Every flag points to the source document and the exact line.
Not just "cited": a flag names the source document and shows the excerpt it's checked against.
Homepage Hero Refresh, draft 2
"The best serum you'll ever try, hands down."
"Best" is a superlative flagged by brand voice guidance, which requires a cited source before any superlative claim ships.
Partner One-Pager, Sept edition
"Our partners see real results in their first week."
Results claims aimed at partners require the results-may-vary disclaimer set out in the Health & Wellness compliance playbook. It's missing here.
When sources disagree
A conflict gets surfaced, not silently resolved.
Two governing documents can both be authoritative and still disagree. When that happens, PinkSpider shows both instead of guessing which one wins.
Global Brand Style Guide v6, Claims section
Superlative claims ("best," "#1," "most effective") require corporate legal sign-off before use in any market.
APAC Regional Marketing Addendum, Sec. 4.2
"Best-selling" claims are pre-approved for APAC campaigns when tied to actual sales data, no separate sign-off required.
Surfaced for reviewer resolution
These two governing documents disagree on whether this claim needs legal sign-off. PinkSpider surfaces both instead of picking one, so a reviewer confirms sign-off status before the asset moves forward.
Cross-functional review
One asset, one evidence record, four teams.
Marketing, brand, compliance, and regulatory don't get separate views of a submission, they comment on the same asset and the same flagged evidence.
Q3 paid social set, variation 3
"See a visible boost in hydration, overnight results guaranteed."
MarketingWants to keep the momentumEvidence attached
This variation tested best on early creative review. We need language that keeps the same momentum without the flagged phrase.
Shared resolutionSame asset, same evidence, one decision: marketing revises the line to the approved phrase, and compliance and regulatory clear it the same day.
Human escalation
Some decisions still need a person.
Not every flag is a clean pass or fail. A borderline claim routes to the right reviewer instead of getting stuck.
Analytics and repeated patterns
See what recurs.
Recurring flags, a claim that keeps needing correction, point to where a clearer brief or internal training could help.
Explore program analyticsIntegrations
Works with the tools your teams already submit from
Better together
Pairs well with the rest of the platform.
At a glance
What's included
- Intake for ad creative, email, and landing pages
- Brand guidance and approved-claims library on every review
- Regulatory context surfaced for regulated categories
- Flags linked to the exact claim or disclosure
- Marketing, brand, compliance, and regulatory review one asset
- Review states tracked from submitted through approved
- Full decision history, including escalations
- Analytics on flags and asset types that recur
One workflow, every team
Marketing, brand, compliance, and regulatory stop working from separate threads.
Every role reviews the same asset with the same evidence attached, so nothing gets lost inbox to inbox.
Common questions
What teams ask before they see the workflow.
No. Marketing Review covers brand-owned marketing, ad creative, email, and collateral, alongside influencer reviews.
Marketing, brand, compliance, and regulatory can all use the same review context while roles stay clear.
The submitted asset, guidance, evidence, and comments stay attached to one review, not split across threads.
No. It organizes evidence and guidance so the right people can decide, the final call is always a human's.
Show us the marketing asset that's stuck in review right now.
We'll show you how a shared workflow connects marketing, brand, compliance, and regulatory without slowing anyone down.
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