More confidence for marketing where claims matter.
Health, supplement, and wellness marketing sits directly on top of two regulators: the FTC's requirement that an efficacy claim have real substantiation, and the FDA's boundary between a structure/function claim and a disease-treatment claim. PinkSpider checks language against both, before a post ships and after it's live.
Structure/function language and disease claims don't get treated the same.
The FDA treats a supplement claim to diagnose, treat, cure, or prevent a disease very differently from a claim that a product "supports" or "may help maintain" normal function, and the FTC expects a specific, measurable result to carry real substantiation and a nearby disclaimer. The examples below show the kind of wording a reviewer would want to look at more closely, not a legal determination of what is or isn't compliant.
“This supplement cures anxiety and chronic insomnia.”
Wording like 'cures' and naming a specific condition sits close to the FDA's disease-treatment line for dietary supplements, and would need a closer look.
“Supports a calmer mind as part of a healthy routine.”
Reads as structure/function language rather than a claim to treat or cure a condition, though a reviewer should still confirm it against your own substantiation.
“I lost 30 pounds in 30 days and didn't change anything else.”
A specific, atypical result stated without the 'results vary' context the FTC expects nearby, worth flagging for a closer look.
See a health & wellness flag in context.
Here's an example of one piece of content moving through review: what the reviewer saw, what they flagged, and why, so you can see the process rather than a legal ruling.
I lost 30 pounds in 30 days taking this daily and didn't change my diet or workouts at all.
#ad I've noticed some changes in my energy since adding this to my routine. Results differ, and I'm still keeping up my workouts.
What a generic ad review misses here.
Most ad-review checklists were built for disclosure, not for the FDA/FTC line that health and supplement marketing has to respect. A category-specific standard closes that gap.
Where health & wellness teams often start.
Influencer Review
Catches a specific, measurable-outcome claim or a missing disclosure in the caption or script before it ships.
Learn moreAcademy
Turns a flagged claim into a short lesson so creators stop reaching for the same unsupported language.
Learn moreAffiliate Monitoring
Finds affiliate and creator content that skipped the review queue once a claim is already live.
Learn moreMarketing Review
Applies the same efficacy and disease-claim standard to brand-owned ads and landing pages, not just creator content.
Learn moreWhat health & wellness teams ask before they start.
No. PinkSpider surfaces claim and disclosure issues. Reviewers decide what to do next.
Layer your own ingredient guidance on top of general considerations, so reviewers see both.
Related resources.
Bring us your health & wellness review workflow.
We'll show you how PinkSpider can support review, monitoring, and creator enablement against the FTC and FDA standards your category deals with.
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